Creating ‘NEW-STALGIA’ - M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

Creating ‘NEW-STALGIA’

 In Journal M

This month we’re spearheading the trend of the decade – ‘Newstalgia’! As beautiful, modern brands set their own roots across diverse cultures, we’ve been building our own story and heritage!

2019 was a year of big leaps for us at MAYU – from launching a brand-new collection featuring a vegan range to hopping across the glamorous fashion weeks last season, it was BUSY, BUSY to say the least! We look forward to what 2020 holds for us and continue to innovate to bring in positive tidings of change.

Here is a quick glimpse at our highlights of 2019 –

, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

January 2019 : Fashion Soiree with Viwine. The creator of Viwine styled her exquisite outfits with MAYU bags at the Think In Big project in Budapest.

, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

April 2019 : MAYU headed to the Global Sustainable Fashion Week. Positive Impact and luxury through responsibility, one step at a time.

, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

May 2019 : We took the ramp in Budapest, at the Home of Fashion Pop-Up and Fashion Show!

, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

June 2019 : We pitched in to raise our voices on World Environment Day and distributed masks to the local tuk tuk drivers.

, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

June 2019 : Our first ever Scandinavian movie night where we screened a lovely Icelandic film – Woman at War.

, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

July 2019 : We kick off our first pet project – The Postcard Project and send out love across borders in the form of handwritten postcards.

, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

August 2019 : Our first ever podcast show! We interviewed Carolyn Raff, a textile designer experimenting with Bioplastics.

, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

September 2019 : The long awaited launch of our second collection, La Movida, introduced an exclusive vegan range made from pineapple leaves!

, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

October 2019 : Fashion Week time!! New York, Milan, London, Paris, Amsterdam – just could not get enough of these beautiful cities and all that glitz! We also saw the industry waking up to and shedding light on sustainable fashion as the future.

, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

November 2019 : We hit the road with our collections. The Travelling Trunk takes MAYU across Europe and USA!

, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India

December 2019 : Tis the Holiday Season! The Holiday Postcard Party with MAYU at Dreems NYC in the hip SoHo neighborhood was a total blast for everyone who came in to post handwritten postcards to their loved ones all around the globe.

Fashion for Good continues to be the key to both the present and the future and we’ve been working hard at bringing luxury that much closer to its true potential. New materials, new collections, new collaborations – we’re ready for you and ready to create ‘Newstalgia’!

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, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India
, Creating ‘NEW-STALGIA’, M A Y U - where luxury meets responsibility | Imagined in Iceland. Designed in New York. Crafted in India